![]() VendOp is a B2B business reviewer that sent out a customer survey to discover which companies they preferred and why. Not surprisingly, McMaster-Carr was chosen by its customers as a top B2B vendor in the nation in several different categories. The app as released for the iPad in May of 2013 and in March of 2014 for Android tablets so everyone can have their preferred type of access. McMaster-Carr has excelled by keeping up with this technology and offer a phone app just for smartphone users. The website must be optimized for access by this type of device and the companies that want to keep up with the times and offer what customers demand to develop special apps for smartphone access. The need for online companies to offer specialized mobile apps became a thing. The operating systems are different and the way that certain websites appear on these devices is also different. Now with the invention of smartphones, more individuals and businesses prefer to place orders via their phones. Next came online sales through the internet but another important change has taken place in consumer behaviors and demands. It all began with a brick and mortar face to face transaction which transitioned into a catalog sales approach. There have been a lot of changes in the way that companies and customers do business since McMaster-Carr first opened its doors for business. McMaster-Carr is keeping up with the times This is one of the highest compliments that an online retailer can be paid, and it came from a study conducted at one of the most prestigious institutions of higher learning in the nation. The company came in third place only behind the most highly rated and Barnes & Noble. The same Stanford University study that rated the design of the McMaster-Carr website also rated them in terms of trustworthiness and credibility. They were ranked third behind Amazon and Barnes & Noble for worthiness It’s still as useful today as it was 16 years ago. The McMaster-Carr site passed with flying colors back in 2002 because of how well-put-together the website was. Stanford University used the McMaster-Carr website in a studyīecause of how many products the company offers, their website made an ideal study for students who were using the site to do an analysis of how a good website was designed vs poor ones that were in need of a redesign. ![]() Not all online retailers can say this about their sites. The search engine is user-friendly and it offers easy navigation for viewers who are looking for a specific part or just browsing through the categories. ![]() It’s obvious to professional designers that a lot of thought and careful planning has gone into its development. The McMaster-Carr website has been well-crafted and the user interface is among the best on the internet. If you want to be on the mailing list, you have to become an established customer with them. They release a new catalog annually and it contains most of the products that the company sells, but not just anyone receives one. This is a tradition that is currently in force. The print edition of the catalog that they sent out had a limited distribution that was only for customers who were already established. This doesn’t mean that the Channons only dealt with the very rich, but rather, their company only sold merchandise to a select group of customers. ![]() This was a steam engine and maritime supply distributor in Chicago and it was one of the largest in the nation at the time. Harry and James Channon’s father was Henry Channon who was the well-known founder of the H.Cchannon company. This is a fun piece of trivia in the history of McMaster-Carr. ![]() The second owners were involved in the maritime industry This was the only time that the name of the company would be altered in its history to date. It was the same business, so the 1901 founding date is accurate. It didn’t come to be known as McMaster-Carr until 1917 when the company was purchased by Harry and James Channon. When this business was first founded, it was under the name of McMaster Davis. There are still companies struggling to make a profit and stay in business but McMaster-Carr is still going strong. This is quite remarkable, especially when you consider how many businesses have failed and closed their doors forever since the financial crisis of 2008 hit the United States. McMaster-Carr was founded in 1901 in Elmhurst, Illinois. High expectations make for an intelligent and competent team 1. ![]()
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