![]() ![]() "A lot of shoppers will participate in a retailer's loyalty program for savings and discounts, but for many grocers that loyalty program doesn't really extend beyond the four walls of the store." Turner said. In particular, the company recommends that grocers allow shoppers to use loyalty points they earn in-store for digital transactions, which can encourage them to direct their online purchases to the retailers whose stores they frequent, he said. Turner said Swiftly is also looking to help retailers more closely tie their e-commerce and in-store experiences to boost shopper loyalty and keep them from venturing to competitors. ![]() "We see a real opportunity to give the mainstream retailer the chance to not just play defense against the e-commerce players but actually go on the offense and start to take market share back," he said. That presents grocers with the opportunity to use personalized digital messaging and promotions in tandem with their physical stores to compete with companies that dominate the retail media landscape, like Amazon and Walmart, Turner said. "No matter how much competition you get in the delivery space, at the end of the day, there's a lot of products that are sold in the grocery store that are just always going to be much cheaper and more cost effective" to sell in brick-and-mortar retail locations, Turner said. That positions supermarket operators as a natural conduit for suppliers to reach grocery shoppers, according to Turner. In addition, Swiftly, which works with retailers including The Save Mart Companies and Family Dollar and says more than 100 CPG brands use its retail media platform to advertise, emphasizes that the vast majority of grocery spending takes place in physical stores. ![]() The company has found that shoppers tend to make substantially more trips to the grocery store if they receive online offers customized to their needs and timed to reach them when they are most likely to be ready to make a purchase, Turner said. The impersonated apps cover a wide range of categories, from dictionaries to religious practice companions and from battery optimizers to video players.Swiftly's business is built on its conviction that retailers that depend heavily on physical locations to drive sales enjoy key competitive advantages - but need to drive digital customer engagement to make the most of those strengths. The BadBazaar spyware has used at least 111 different apps since 2018 to infect Uyghurs, promoting them on communication channels populated by the particular ethnic group. ![]() The new spyware was originally discovered by MalwareHunterTeam and linked to Bahamut in VirusTotal detections.Īfter further analysis by Lookout, the malware was found to be new spyware using the same infrastructure seen in 2020 campaigns against Uyghurs by the state-backed hacking group APT15 (aka "Pitty Tiger).Īdditionally, Lookout observed a second campaign using new variants of 'Moonshine,' a spyware discovered by CitizenLab in 2019 while deployed against Tibetan groups. Uyghurs, a regional Muslim minority of roughly 13 million people, have suffered extreme oppression from the central Chinese government due to their cultural deviation from typical eastern Chinese values. A previously undocumented Android spyware tool named 'BadBazaar' has been discovered targeting ethnic and religious minorities in China, most notably the Uyghurs in Xinjiang. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |